Privacy Policy for Eaglytics Assistant

Effective Date: 5 Jun 2025

Last Updated: 5 Jun 2025

Eaglytics Co. (“Eaglytics,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Eaglytics Assistant and its related services across platforms including Google Ads, Google Analytics, Google Search Console, Facebook Ads, Slack, and WhatsApp.

By using Eaglytics Assistant (through our website, Slack bot, WhatsApp bot, or web dashboard), you consent to the practices described in this Privacy Policy.

Information We Collect

We collect the following types of data depending on your interaction with our service:

  • OAuth Authorization Data: Tokens granted by Google, Facebook, or Slack.
  • Marketing Data: Ad performance, cost, clicks, conversions, keyword data.
  • Analytics Data: Bounce rate, sessions, traffic sources, and visitor behavior.
  • Search Console Data: Search queries, impressions, clicks, and ranking.
  • Bot Interactions: Messages and queries sent to our Slack or WhatsApp bots.
  • Public Facebook Page Data: Public posts, advertisements, and associated metrics from Facebook Pages.

How We Use Your Information

  • To access your ad and analytics data via authorized APIs.
  • To process, summarize, and display campaign insights through Slack, WhatsApp, and the web dashboard.
  • To provide a conversational interface for querying performance metrics.
  • To send automated reports or respond to user commands.
    To fetch and display public Facebook ad content and engagement data to inform marketing strategy.
  • To maintain and improve the performance of our systems.

Platform-Specific Data Practices

Google Ads

We use the Google Ads API with read-only access (https://www.googleapis.com/auth/adwords) to fetch campaign performance data.
 We do not create, modify, or delete ads or campaigns.
 Data is stored in a secure cloud database for summary and historical analysis.

Google Analytics

We use the Analytics Reporting API (https://www.googleapis.com/auth/analytics.readonly) to retrieve session, source/medium, bounce rate, and event tracking data.
 We do not send or edit tracking data.
 All collected data is limited to accounts explicitly authorized by the user.

Google Search Console

We use the Search Console API (https://www.googleapis.com/auth/webmasters.readonly) to access organic performance (queries, impressions, ranking).
 This data is used alongside paid media data for integrated reporting.

Facebook Ads

We access ad account data through the Facebook Graph API using ads_read and business_management permissions.
 We retrieve campaign performance, ad costs, impressions, and conversion metrics.
 We never create, edit, or remove content from your Facebook business account.

Facebook Page Public Data

We may access publicly available data from Facebook Pages, including public posts, ads, and engagement metrics, using the Page Public Content Access permission via the Facebook Graph API. This is done only for business pages that are publicly accessible and does not involve private user data.

Purpose of Access:

  • To display publicly available ad examples for marketing trend analysis.
  • To help users understand industry benchmarks by aggregating insights from public campaigns.
    To support competitive analysis features within Eaglytics Assistant.

User Benefits:

  • Helps users create better-performing campaigns based on public market trends.
  • Provides a data-driven content strategy informed by real-world examples.
  • Enhances transparency and industry awareness for strategic decision-making.

We do not create, edit, or delete any Facebook Page content and we do not collect or store private user information from Facebook.

Slack

We use Slack’s Bot API (chat:write, users:read, commands) to send insights and summaries to your workspace.
 We do not access private messages or channel history unless explicitly invoked by the user through our bot.
 Slack access is limited to the workspace you authorize.

WhatsApp (Meta Cloud API)

We use WhatsApp Cloud API to send marketing reports and answer user questions.
 We do not collect message data beyond the user’s query and our response.
 WhatsApp is used solely as a message delivery and input channel.

Data Sharing and Disclosure

We do not sell or share your data with any third parties. Your data may be shared only in the following cases:

  • With service providers (e.g., OpenAI for summarization, Google Cloud for hosting) under strict confidentiality agreements.
  • When legally required by law enforcement, court order, or government authority.

Data Retention

We retain user data only as long as needed to provide services.
 OAuth tokens and data are securely deleted upon user disconnection or inactivity beyond a retention period (usually 90 days).

Security

We implement strong encryption, secure OAuth flows, and access control to protect your data.

  • Data is encrypted in transit using HTTPS.
  • API tokens are encrypted at rest and stored securely.
  • Access to sensitive infrastructure is restricted by role-based permissions.

User Rights

You have the right to:

  • Revoke access from any connected platform (Google/Facebook/Slack).
    Request a summary or deletion of your stored data.
  • Request permanent deletion of all associated data at any time by contacting us. We will process such requests within a reasonable timeframe.
    Contact us regarding any privacy concern at: info@getvirtualcmo.com

Updates to This Policy

We may update this Privacy Policy as needed to reflect changes in law, service functionality, or data practices.
Updates will be posted on our website and communicated via email or platform notifications.

Contact Us

If you have any questions about this Privacy Policy or your data rights, please contact us:

Email: info@getvirtualcmo.com
Website: https://getvirtualcmo.com