Terms

Effective Date: 1 Apr 2025

Last Updated: 1 Apr 2025

Welcome to Eaglytics Assistant. These Terms of Service (“Terms”) govern your access to and use of Eaglytics Co.’s services, applications, platforms, and interfaces (“Service” or “Services”) including access via web dashboard, Slack, WhatsApp, and integrations with platforms such as Google Ads, Google Analytics, Google Search Console, and Facebook Ads.

By using our services, you agree to these Terms. If you do not agree, do not use the Eaglytics Assistant.

 

Description of the Service

Eaglytics Assistant is an AI-powered analytics tool that connects to your digital advertising and analytics accounts to fetch and summarize campaign data using natural language. You can access the insights via a web dashboard, Slack bot, or WhatsApp bot.

The Services are read-only and rely on authorized access via OAuth integrations with third-party APIs.

 

Eligibility

To use the Eaglytics Assistant, you must:

  • Have the legal right and authority to authorize access to the data from your marketing platforms
  • Use the Services in accordance with applicable laws and these Terms 

Account Authorization and Third-Party Integrations

To use Eaglytics Assistant, you must explicitly authorize access to your accounts on third-party platforms via OAuth. You may disconnect these integrations at any time.

Google Ads

  • We use the Google Ads API (read-only access) to fetch campaign data including clicks, cost, impressions, conversions, and campaign metadata.
  • We do not perform any actions that modify your Google Ads account. 

Google Analytics

  • We access metrics such as bounce rate, sessions, and source/medium via the Analytics Reporting API.
  • Your data is used strictly for generating summaries and dashboards. 

Google Search Console

  • We use this integration to access query-level organic search performance such as impressions, clicks, and average position.
  • We do not write or alter any of your GSC configurations. 

Facebook Ads

  • We retrieve campaign performance data using Facebook’s Graph API, including metrics like ad spend, clicks, and reach.
  • We do not create or manage Facebook ad content or assets. 

Slack

  • We integrate with Slack to post summaries, respond to ad performance queries, and notify users.
  • Our bot only interacts in workspaces where it is installed and does not access private channels without permission. 

WhatsApp

  • We use WhatsApp Cloud API to send insights, alerts, and respond to ad-related queries from authorized users.
  • We do not access or store personal conversations or unrelated chat data. 

 

User Responsibilities

You agree to:

  • Provide accurate and up-to-date information
  • Use the Services in compliance with all applicable laws
  • Maintain the confidentiality of your login credentials for any platforms you connect 

You must not:

  • Attempt to reverse-engineer or extract any source code
  • Use the Services to violate platform policies (e.g., Google or Meta terms)
  • Impersonate other users or misrepresent your authority 

 

Data and Content

You retain all rights to your marketing data. By connecting your accounts, you grant Eaglytics a limited, revocable license to access and use your data solely for the purpose of delivering the Service.

We retain processed results and history only to enhance user experience and do not transfer or sell data to third parties.

 

Service Availability and Modifications

We aim to ensure high uptime and performance but do not guarantee the Services will always be available. We may update or discontinue parts of the Services without notice, including third-party integrations, due to policy changes or technical limitations.

 

Limitations of Liability

Eaglytics Co. will not be liable for any indirect, incidental, or consequential damages arising from:

  • API service interruptions by Google, Facebook, or Meta
  • Misinterpretation of automated summaries
  • Unauthorized use of your integrations if your credentials are compromised

Use of the Services is provided on an “as is” and “as available” basis.

 

Termination

You may stop using the Services at any time. You can revoke data access via your OAuth provider. We may terminate your access if you violate these Terms or misuse the Services.

 

Changes to Terms

We may update these Terms to reflect service changes or legal requirements. Updates will be published on our website. Continued use of the Services constitutes acceptance of updated Terms.

 

Governing Law

These Terms are governed by the laws of [Insert Jurisdiction — e.g., California, USA or Dubai, UAE], without regard to conflict of law principles.

 

Contact Us

For questions or concerns, please contact: