Effective Date: 1 Apr 2025
Last Updated: 1 Apr 2025
Eaglytics Co. (“Eaglytics,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Eaglytics Assistant and its related services across platforms including Google Ads, Google Analytics, Google Search Console, Facebook Ads, Slack, and WhatsApp.
By using Eaglytics Assistant (through our website, Slack bot, WhatsApp bot, or web dashboard), you consent to the practices described in this Privacy Policy.
Information We Collect
We collect the following types of data depending on your interaction with our service:
- OAuth Authorization Data: Tokens granted by Google, Facebook, or Slack.
- Marketing Data: Ad performance, cost, clicks, conversions, keyword data.
- Analytics Data: Bounce rate, sessions, traffic sources, and visitor behavior.
- Search Console Data: Search queries, impressions, clicks, and ranking.
- Bot Interactions: Messages and queries sent to our Slack or WhatsApp bots.
How We Use Your Information
- To access your ad and analytics data via authorized APIs.
- To process, summarize, and display campaign insights through Slack, WhatsApp, and the web dashboard.
- To provide a conversational interface for querying performance metrics.
- To send automated reports or respond to user commands.
- To maintain and improve the performance of our systems.
Platform-Specific Data Practices
Google Ads
- We use the Google Ads API with read-only access (via https://www.googleapis.com/auth/adwords) to fetch campaign performance data.
- We do not create, modify, or delete ads or campaigns.
- Data is stored in a secure cloud database for summary and historical analysis.
Google Analytics
- We use the Analytics Reporting API (via https://www.googleapis.com/auth/analytics.readonly) to retrieve session, source/medium, bounce rate, and event tracking data.
- We do not send or edit tracking data.
- All collected data is limited to accounts explicitly authorized by the user.
Google Search Console
- We use the Search Console API (https://www.googleapis.com/auth/webmasters.readonly) to access organic performance (queries, impressions, ranking).
- This data is used alongside paid media data for integrated reporting.
Facebook Ads
- We access ad account data through the Facebook Graph API using ads_read and business_management permissions.
- We retrieve campaign performance, ad costs, impressions, and conversion metrics.
- We never create, edit, or remove content from your Facebook business account.
Slack
- We use Slack’s Bot API (chat:write, users:read, commands) to send insights and summaries to your workspace.
- We do not access private messages or channel history unless explicitly invoked by the user through our bot.
- Slack access is limited to the workspace you authorize.
WhatsApp (Meta Cloud API)
- We use WhatsApp Cloud API to send marketing reports and answer user questions.
- We do not collect message data beyond the user’s query and our response.
- WhatsApp is used solely as a message delivery and input channel.
Data Sharing and Disclosure
We do not sell or share your data with any third parties. Your data may be shared only in the following cases:
- With service providers (e.g., OpenAI for summarization, Google Cloud for hosting) under strict confidentiality agreements.
- When legally required by law enforcement, court order, or government authority.
Data Retention
- We retain user data only as long as needed to provide services.
- OAuth tokens and data are securely deleted upon user disconnection or inactivity beyond a retention period (usually 90 days).
Security
We implement strong encryption, secure OAuth flows, and access control to protect your data.
- Data is encrypted in transit using HTTPS.
- API tokens are encrypted at rest and stored securely.
- Access to sensitive infrastructure is restricted by role-based permissions.
User Rights
You have the right to:
- Revoke access from any connected platform (Google/Facebook/Slack).
- Request a summary or deletion of your stored data.
- Contact us regarding any privacy concern at: info@getvirtualcmo.com
Updates to This Policy
We may update this Privacy Policy as needed to reflect changes in law, service functionality, or data practices. Updates will be posted on our website and communicated via email or platform notifications.
Contact Us
If you have any questions about this Privacy Policy or your data rights, please contact us:
Thank you for trusting Eaglytics Co.
